THE DESIGNER.
Meet Dragana.
Hi, I’m Dragana, a Graphic Designer, Illustrator, and Brand Creative from Varaždin, Croatia. Before landing here, I took a few detours that led me to what I was meant to do. So let’s rewind for a sec.
Picture a Business Administration grad navigating the IT world as a Project Manager and Product Consultant — ambitious, curious, but still on the hunt for something more. I’ve always had a creative streak, but it took stepping away from the corporate world to fully lean into it.
Fast forward to today — I am the founder, Creative Director, Designer and Illustration Artist of boja Creative Studio.
Working in this field allows me to successfully follow my mission: connect modern and ambitious entrepreneurs and brands around the world with their dream audience through purposeful visual storytelling. My illustration work is trend-aware yet rooted in my signature minimalistic style. I draw inspiration from everyday moments — the kind you almost miss — and translate them into visuals with personality.
Over time, I’ve expanded my practice beyond client work by launching my own product lines in merch, stationery, and art prints — bold, design-led pieces created to inspire and make a statement. This evolution not only reflects my creative voice but has given me real insight into building and running product-based brands — something I now bring into every collaboration.
And when I’m not designing? You’ll find me deep in a chick-lit novel, obsessing over beautiful book covers and the stories behind them.
And when I’m not designing? You’ll find me deep in a chick-lit novel, obsessing over beautiful book covers and the stories behind them.