Curaprox

Illustration, TYPOGRAPHY & Packaging Design

Curaprox is the oral health brand of the Swiss family business Curaden AG. Working closely with experts from dental research, teaching, and practice, Curaprox has been developing gentle and effective products for oral health since 1972. Participating in this design competition, I was able to showcase my vision for a new special edition of toothbrushes.

Toothbrush packaging design
Toothbrush packaging design

BEHIND THE CONCEPT

My main goal for the design was to incorporate messages that evoke strong, positive emotions. An eye-cathing artwork that stands out, but also conveys a story & represents what Curaprox as a brand cares about. A story about what we need to hear every day to be motivated, happy, encouraged & healthy.

Packaging Illustration
Dental care color palette
Dental care color palette

A joyful typography design was created to display the keywords: love, smile, sparkle, shine & dream, surrounded with stars and hearts with the focus on the colour blue, commonly used in the dental care industry.

Smile sparkle love shine dream illustration
Smile sparkle love shine dream illustration

The keyword love represented in the bristles conveys the whole story behind the design. By placing them next to each other in your bathroom, you are reminded of love. By giving one of them to a family member or a friend as a gift, you are reminded of that person, and that person is of you.

KC VODE

NOTEBOOK COVER DESIGN

ABZ

BRANDING & DIRECTION

KONFETTIIMHERZ

WEB SHOP & PACKAGING DESIGN

WEB & PACKAGING DESIGN